The performance indicators that contribute to relation between a network of stores and their suppliers
Keywords:
store networks, value chain, strategic relationship, performance indicatorsAbstract
The work identifies the performance indicators that build a strategic relationship between a store network situated in the northwest region of Rio Grande do Sul and their suppliers. It was realized a qualitative study, involving cases, where the exploratory research was guided through in-depth interviews with the director of the store network. It was identified that the mix of products, that satisfies the customer, the agility in the businesses, the complements of interests, united projects, trust and technical support, are factors that contribute to the construction of a strategic relationship among the network of stores and their suppliers. The study also indicated that the performance over the mean for products and results, the shared, the promotional team and the organizational capacity of the partner, are factors that justify the strategic relationship within the network in study.Downloads
Published
2012-03-02
How to Cite
Silva, O. T., Camargo, M. E., Dorion, E. D., & Bossardi, G. R. (2012). The performance indicators that contribute to relation between a network of stores and their suppliers. Scientia Plena, 8(2). Retrieved from https://scientiaplena.org.br/sp/article/view/98
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